A Thai platform bringing entertainment and commerce together in one place.
Watch series, live concerts or short videos and buy products without switching apps. MAYA9 connects viewers, merchants, organizers and creators through a Single Account and a unified ecosystem.
MAYA9 unites entertainment, commerce, communication and services on one platform, turning viewing, discovery and connection into new opportunities.
MAYA9 aims to grow from a Thai platform into a regional digital ecosystem, connecting audiences, creators, merchants, organizers and partners while creating opportunities for Thai content and businesses.
With a Single Account and Single Platform, MAYA9 aims to develop seamless experiences and scalable infrastructure that create long-term value for users and partners.
An ecosystem connecting entertainment, commerce and finance. Desktop and mobile images are illustrative concepts; details and names shown are examples.
A personalized feed uses nine recommendation dimensions, including interests, behavior, freshness and diversity, to bring relevant content and products together.
Discover relevant content and products together.
Sponsored product and promotion placements are clearly identified.
Premium video with daily, weekly or monthly subscriptions and 4K/HEVC adaptive streaming. Free ad-supported content is also available. Enterprise solutions include interactive voting, real-time billing and packages of 100,000, 500,000 or 1,000,000 concurrent users with 24/7 support under agreed terms. Subscriptions renew automatically; users may cancel and retain access until the end of the paid term.
Choose free ad-supported content or a subscription, and access products seen while watching.
Subscription revenue (SVOD) and advertising revenue from free content (AVOD).
Discover and ticket live events, concerts and seminars, with scheduled sessions, seat allocation, live and replay access, and signed viewing URLs. Enterprise packages support interactive voting, real-time billing and 100,000, 500,000 or 1,000,000 concurrent users with 24/7 support under agreed terms. Seat locking and refund policies support ticket holders; signed URLs help restrict unauthorized sharing.
Viewers can book tickets and watch live or replay; organizers receive ticketing, streaming and management tools.
Ticket fees and event or streaming services for organizers.
Vertical short videos connect creators and merchants to real products through purchase links. Viewers discover products through demonstrations and reviews.
Discover products through creative reviews and demonstrations.
Sales fees, clip promotion, in-feed ads and a share of virtual gifts in live streams.
An online storefront for brands and merchants, with transparent pricing, delivery and VAT information, order tracking and seller assistance. Returns follow the relevant store policy. Return windows are 15 days for Mall stores and 7 days for general stores, subject to the applicable policy.
Buyers can track deliveries and use applicable return policies; sellers receive storefront and customer-service tools.
Per-item sales fees, cash-on-delivery service fees, logistics management and promotion services.
A classifieds marketplace for individual listings. Buyers and sellers agree on payment and delivery directly; MAYA9 does not process payments for Marketplace transactions.
Individuals can reach interested buyers directly for secondhand goods and other permitted listings.
Paid post boosts to improve listing visibility.
Communication connects buyers, sellers and support to relevant orders and tickets. Unified Smart Chat brings conversations, auto-replies and order management together. Buyers and sellers can discuss products, negotiate and track delivery; support can assist with tickets and services.
Conversations are linked to orders and tickets for convenient follow-up.
Supports customer service and commerce across the ecosystem.
A transaction hub for supported MAYA9 services, including subscriptions, tickets, refunds, seller proceeds and affiliate commission records. Marketplace buyers and sellers arrange payment directly. Payment services connect through legally licensed payment providers.
Manage supported transactions and review their history in one place.
Supports financial flows in services connected to Wallet.
Architecture, access rights, financial records, security and scalability.
An enterprise streaming core supports stable live and video delivery with ultra-low-latency design; performance depends on configuration, network and devices.
Performance depends on configuration, networks and devices.
Built on fully licensed software, tested in use and ready for launch without starting from scratch, reducing development risk and time to market.
Designed to reduce development risk and time to market.
A central service checks account, membership and ticket access conditions before authorizing playback.
Flow: account → check membership, ticket and access conditions → authorize playback.
A central ledger links financial entries to source transactions for review and reconciliation.
Transaction records, related amounts and references support review and reconciliation.
Modular architecture, own CDN and dedicated infrastructure support full-time, full-capacity service and 24/7 CCU management. Enterprise packages cover 100,000, 500,000 and 1,000,000 CCU under agreed terms; the one-million target requires load validation.
Packages cover 100,000, 500,000 and 1,000,000 CCU; the one-million target requires load testing in production conditions.
Seller Center, Creator Studio, Organizer Portal and Admin Portal provide role-specific tools within MAYA9.
Connect accounts to relevant roles and permissions.
Signed URLs and digital watermarks support access control and investigation of redistributed content.
Check viewer rights → issue a conditional signed URL → use watermark information to investigate redistribution.
A planned integration supports identity verification and role-based access with privacy safeguards. Content provenance is a separate process.
Content provenance, including possible C2PA use, is separate from identity verification.
Data and search are designed for AI, search engines and partner bots to discover, index and understand product, content and service information. Access and indexing depend on permissions, publication policies and external systems.
Access and indexing depend on permissions, publication policies and external systems.
Enterprise customers can integrate MAYA9 with existing backend or ERP systems within agreed API scope and access permissions.
Integration follows agreed API scope and access permissions.
Omnichannel tools within one MAYA9 ecosystem connect products, channels, conversations and earning opportunities.
Sellers can create a personal e-commerce site from MAYA9 product data or embed their storefront in an existing website.
A central dashboard connects and synchronizes product and stock information from Shopee, Lazada and TikTok.
Bring conversations from multiple channels, automatic replies and order management into one screen.
Creators and users can generate product referral links and receive commission on successful purchases, with auditable Wallet records under service terms.
MAYA9 combines transaction and service fees with membership, advertising, enterprise services, promotions and virtual gifts.
Revenue from Shop sales, Stage ticketing and related services.
Membership, advertising and promotion services, and enterprise streaming and management services.
Sponsored product and promotion placements are clearly identified.
Subscription revenue (SVOD) and advertising revenue from free content (AVOD).
Ticket fees and event or streaming services for organizers.
Sales fees, clip promotion, in-feed ads and a share of virtual gifts in live streams.
Per-item sales fees, cash-on-delivery service fees, logistics management and promotion services.
Paid post boosts to improve listing visibility.
Supports customer service and commerce across the ecosystem.
Supports financial flows in services connected to Wallet.
| No. | Revenue source | Charging mechanism | Value to partners and users |
|---|---|---|---|
| 1 | Shop sales fees | Per-item, COD and logistics management fees under applicable terms. | Clear net-proceeds breakdown. |
| 2 | TV/VDO subscriptions and advertising | Subscriptions and advertising for free content. | Viewers choose a viewing option. |
| 3 | Stage ticket fees | Share of ticket sales or per-ticket fee. | Ticketing and streaming tools for organizers. |
| 4 | Marketplace post boosts | Paid listing visibility; buyers and sellers arrange payment directly. | Individuals can list without a store. |
| 5 | Merchant marketing | Promoted products, in-feed ads, clip boosts and virtual gifts. | Helps merchants reach relevant audiences. |
| 6 | Enterprise event solutions | Per-event or monthly services with CCU packages and agreed support. | Supports online events and seminars. |
Benefits for participants in the MAYA9 ecosystem.
Enjoy 4K entertainment and shopping in one place, transparent pricing, applicable returns and tickets with assigned seats.
Turn viewers into customers with AI-assisted store management and chat, clear net proceeds and scheduled payouts.
List goods without opening a store and agree on payment and delivery directly with buyers.
Manage ticket sales and high-quality live broadcasts, protect access to viewing links and offer replay.
Use Shorts and Creator Studio to turn creative content and views into opportunities for product sales.
Diversified revenue, licensed systems, dedicated infrastructure and enterprise APIs support the business model. Infrastructure investment is systematically assessed against concession fees and a payback-period model to inform decisions and financial sustainability.
Viewers, merchants, creators and organizers can join a connected digital ecosystem that turns engagement into opportunity.
